Last year, columns on mainstream publications were circulating reports that Goldman Sachs, was about to launch a bitcoin trading desk. Bitcoin investors saw this as a big win for the cryptocurrency that has been fighting for mainstream use. Bloomberg’s publication that claimed that Goldman Sachs would launch the crypto-trading platform in June 2018. Sources intimate with the topic were suggesting that Goldman Sachs was in the process of ironing out security issues. Other experts were suggesting that Goldman Sachs was analyzing the project’s feasibility.
Lloyd Blankfein says that Goldman Sachs is not setting up a bitcoin trading desk
Fast forward to the 2018 World Economic Forum in Davos, Goldman Sachs chief executive officer Lloyd Blankfein has come out and made it clear that the brokerage firm has no intentions of setting up a digital asset trading desk. Lloyd also stated that the reports that Goldman Sachs were about to venture into cryptocurrency trading were false.
Lloyd Blankfein has been in the spotlight on many occasions when asked about Goldman Sachs stance on bitcoin. In recent years, questions on bitcoin’s viability have been directed towards Goldman Sachs’ CEO. Lloyd Blankfein has stated more than once that he is both skeptical and uncomfortable with bitcoin investing, terming it as a bubble in an overheated market. Despite Goldman Sachs stand on bitcoin, its CEOs remarks at the 2018 World Economic Forum suggests that the brokerage firm is willing to deal with digital currency investors.
CEOs of financial institution on the spot
Media corporations have been showing interest in what CEOs of large financial institutions have to say about bitcoin. At the 2018 World Economic Forum, CEOs found themselves in the crosshairs of questions from reporters. Reporters present at the World Economic Forum were covering the significant growth of bitcoin over the past year. JP Morgan’s CEO told a news reporter that the media should go back to being relevant when asked about bitcoin.